The most recent edition of MARKET by kleine fabriek was at the top of the European children’s fashion agenda, making it the place to be for spotting the newest brands, products and trends – and for sharing the latest developments and plans for the new year!
Cats are definitely a trend, especially big black ones, from an iron-on application with glow-in-the-dark eyes from Bij Kiki to the irresistible black stuffed animal Caspar from Jellycat. Kitties have always been popular, of course, so what was new?
The successful open circular layout of MARKET by kleine fabriek channels all the focus on the product, making it easy to see which products are new. Like the clever eco-cotton ‘knotted’ sleeping bags with non-toxic prints – of, for instance, a mermaid’s tail or magnified measuring tape – from the Canadian label Electrik Kidz that made its debut in the European market at the event. We saw fabulous diaper bags that just as easily can be used as a shopper,
An important trend we’ve noticed is brands returning to their roots, their original DNA. They are not returning to square one, but emphasising their distinctiveness.
At M-Agency, the popular brand Like Flo has returned completely to its home territory, but with an updated design team. There was also considerable showcasing of new names like the Dutch By-Bar by Barbara Brenninkmeijer, the new edgy label MISS Sophies, the new Leoca brand from Paris, a high-end girl’s label with a real haute couture feel – which can only be expected considering that one of the founders is the owner of Colette – and, finally, the brand Andorine of Portugal, which has succeeded in snaring no less than Beyoncé daughter Blue Ivy as its ambassador. All of these are real ‘treats’ for high-end children’s fashion boutiques.
Celia Geraedts and Lotje Terra decided to demonstrate their natural painting processes with madder, turmeric, grated pernambuco and indigo at MARKET by kleine fabriek. They are already active in the denim world, but launched their kids label Boro Mini this March, which they produce in their brand-new studio in Amsterdam West, where they work with Syrian refugees with artisanal skills and the long-term unemployed. Boro Mini is so ‘eco’ that it is edible – in principle – and socially responsible!
One of the most challenging characteristics of the children’s fashion and lifestyle branch is that children grow up: that cute baby phase is over in a flash and, before you know it, your baby is a teenager. There is considerable potential, for instance, at the top of the size range for labels with enough ‘cool factor’. One such brand is Molo, which now ranges to size 176 and has adapted its logo to this change, with a sleeker larger M without the hand.
Children’s fashion shop Wijsneus of Groningen is also looking for ways to grow along with its target group
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